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Tuesday, July 26, 2016

U.S. stocks mixed, as investors brace for subdued Apple earnings

Stock market

Business, Investing

U.S. stocks were mixed on Tuesday, amid a slew of earnings releases and sharp declines in the Telecom sector, as investors braced for downbeat quarterly results from Apple Inc (NASDAQ:AAPL) and Twitter Inc (NYSE:TWTR) after the close of trading.
The Dow Jones Industrial Average fell 19.31 or 0.10% to 18,473.75, while the S&P 500 Composite index inched up 0.70 or 0.03% to 2,169.18, as each remained near all-time record highs. At session-lows, the Dow lost as much as 105 points. Although both the Dow and the S&P 500 have risen sharply since last month's historic Brexit decision, stocks on Wall Street have traded in a tight range in recent weeks. In fact, the Dow has failed to close 1% in a positive or negative direction from its previous day's settlement level in each of its last 12 sessions, dating back to July 11. Investors are taking a Wait-And-See approach with their trading patterns ahead of Wednesday's interest rate decision by the Federal Reserve and more broadly November's U.S. presidential election, analysts say.
On the S&P 500, five of 10 sectors closed in the red as stocks in the Telecom, Utilities and Consumer Goods sectors lagged. Stocks in the Industrials and Basic Materials industries led, each gaining more than 0.7% on the session. Telecom stocks plunged nearly 2%, afterVerizon Communications Inc (NYSE:VZ) reported mixed results for the second quarter. Although Verizon narrowly topped EPS forecasts of 0.92, the New York City-based wireless giant saw revenue decline 5.2% to $30.53 billion, amid lower-than-expected subscriber gains for the three-month period.
The NASDAQ Composite Index, meanwhile, added 12.42 or 0.24% to 5,110.05, moving closer to an all-time record high.
The top performer on the Dow was Caterpillar Inc (NYSE:CAT), which added 4.06 or 5.16% to 82.75 after the world's largest construction equipment manufacturer beat consensus estimates with its second quarter earnings. Shares in Caterpillar (NYSE:CAT) moved higher, even as the company lowered its full-year sales guidance due primarily to weakening demand in the mining sector. The worst performer was McDonald’s Corporation (NYSE:MCD), which tumbled 5.75 or 4.51% to 121.66. Earlier, the fast-food giant said its revenue fell 3.5% on the quarter to $6.27 billion, as its comparable store sales rose just 1.8% for the period. Analysts expected to see revenue of $6.24 billion on comp sales increases of 3.2%.
The biggest gainer on the NASDAQ was Linear Technology Corporation (NASDAQ:LLTC), which surged 14.06 or 29.01% to 62.53. Shares in Linear Technology (NASDAQ:LLTC) popped on Tuesday, as Analog Devices agreed to acquire the California-based high performance analog circuit manufacturer in a $14.8 billion cash-and-stock deal. The worst performer was Gilead Sciences Inc (NASDAQ:GILD), which plunged 7.44 or 8.40% to 81.11. In Monday's after-hour session, Gilead reported lower than expected revenues amid a 29% decline in sales among its blockbuster Hepatitis C drug Harvoni.
Apple shares fell 0.77% to 96.59 on Tuesday, briefly dipping below its 50-day moving average. Apple, one of the world's largest companies, is expected to report earnings per share of 1.38 on revenues of $42.1 billion in after-hours trading, down both at least 15% on a year-over-year basis. Analysts also expect to see soft demand in iPhone sales, ahead of the planned rollout of the iPhone 7 in September.
On the New York Stock Exchange, advancing issues outnumbered declining ones by a 1,805-1,165 margin.
Source Investing.com

Wall St. mixed as investors eye Apple earnings

Stock market

Business. Investing.

U.S. stocks were mixed on Tuesday as Federal Reserve policymakers kicked off a two-day interest rate meeting and investors braced for quarterly scorecards from Apple and Twitter.
Choppy stock trading followed a recent rally to consecutive record highs on the S&P 500 that has stretched price-to-earnings multiples to levels that some investors say presumes that companies will beat second-quarter estimates.
Five of the 10 major S&P sectors rose, while a 1.49 percent drop in the telecom services index (SPLRCL) weighed heavily. Verizon Communications (N:VZ) fell 1.9 percent after subscriber numbers fell below estimates.
Caterpillar's (N:CAT) shares jumped 5.16 percent to touch a year high after quarterly earnings beat expectations.
The Federal Reserve began a two-day meeting and while it is not expected to raise U.S. interest rates, investors will be watching for hints about when the U.S. central bank might make a move.
A set of strong economic data, including Tuesday's housing report, could strengthen the case for the Fed to raise rates earlier than the market anticipates.
"The real thing I'm going to be looking for is, is there a tip of the hat to a potential rate increase in September?," said Brad McMillan, chief investment officer at Commonwealth Financial Network.
The Dow Jones industrial average (DJI) dipped 0.1 percent to end at 18,473.75 points and the S&P 500 (SPX) edged up 0.03 percent to 2,169.18 after spending much of the day at a loss. The Nasdaq Composite (IXIC) added 0.24 percent to 5,110.05.
After investors shrugged of Britain's unexpected vote in late June to leave the European Union, the S&P 500 rallied and is up 6 percent year to date.
Almost a third of the way into third of the way into second-quarter reports, S&P 500 companies overall are expected to see earnings dip 3.5 percent, not as bad as the 4.5 percent dip predicted at the start of the month, according to Thomson Reuters I/B/E/S.
Shares of Apple (O:AAPL), the world's largest publicly traded company, dipped 0.69 percent ahead of its quarterly report after the bell, when investors will be looking for new details about how much iPhone sales are likely to decline in 2016.
Twitter (N:TWTR) has been struggling with sluggish user growth that has trailed Facebook (O:FB) and other social media competitors and its stock lost 1.07 percent ahead of its report.
McDonald's (N:MCD) sank 4.46 percent after reporting worse-than-expected quarterly sales at established U.S. restaurants. The stock weighed the most on the Dow.
Texas Instruments (O:TXN) jumped 7.85 percent after its current-quarter forecast beat analysts' estimates. The stock provided the biggest boost to the S&P 500.
Advancing issues outnumbered declining ones on the NYSE by a 1.58-to-1 ratio; on Nasdaq, a 1.62-to-1 ratio favored advancers.
The S&P 500 posted 53 new 52-week highs and no new lows; the Nasdaq Composite recorded 119 new highs and 25 new lows.
About 6.5 billion shares changed hands in U.S. exchanges, below the nearly 6.8 billion daily average over the past 20 sessions.
Source Reuters

New York AG refuses to comply with U.S. House subpoena on Exxon probe

Business

Stock market

New York state's attorney general on Tuesday said his office will not comply with a subpoena issued by U.S. congressmen for details on its probe of whetherExxon Mobil misled investors on climate change risks, saying it interferes with the state's "sovereign" interests.
The move by New York Attorney General Eric Schneiderman is the latest in the escalating political and legislative fight over Exxon Mobil (N:XOM) and investigations on whether the oil giant knowingly misled shareholders and the public on climate change.
Earlier this month, the U.S. House of Representatives committee on science, space and technology issued subpoenas to Schneiderman and Massachusetts Attorney General Maura Healy to force them to submit information on their Exxon investigations, accusing the attorneys general of having a political agenda.
Schneiderman said his office refuses to comply with what he called an "unprecedented" subpoena for a state attorney general, and said the committee does not have a constitutional right to interfere with the states' probes.
"The subpoena brings us one step closer to a protracted, unnecessary legal confrontation, which will only distract and detract from the work of our respective offices," Schneiderman said in a 10-page letter to committee chair Lamar Smith of Texas that was posted online by Schneiderman's office.
"The Committee will use all tools at its disposal to further its investigation,” said Kristina Baum, communications director for the House science committee.
Exxon declined to comment.
At a press conference on July 13, Smith, a Republican, accused Schneiderman and Healy, both Democrats, as well as a number of environmental groups, of "threatening" scientific debate about climate change and stifling the "free speech" of scientists who do not believe in climate change.
Schneiderman's investigation of Exxon Mobil began last year after separate reporting by online news publication Inside Climate News and the Los Angeles Times showed that Exxon worked to downplay the risks of climate change despite its own scientists' having raised concerns about it decades earlier.
Leslie Dubeck, counsel to Schneiderman, said in the letter that the AG's office would be willing to discuss the issue with the committee in a way that does not jeopardize New York state's sovereignty.
Source Investing.com

In Venezuela's murky oil industry, the deal that went too far

Commodities

Business.  Investing.

Even for Venezuela's notoriously opaque economy, it was a sweetheart deal that went too far.
Last August, state oil company Petroleos de Venezuela SA issued one of its largest tenders in recent years: a multi-billion dollar project in the Orinoco Belt, the world's largest crude reserve. The project was designed to shore up the OPEC country's stagnating oil production and ease an economic crisis.
Then, out of the blue, a tiny Colombian trucking and trading firm with no relevant experience beat global industry leaders to win the contract, worth around $4.5 billion according to one PDVSA [PDVSA.UL] document. Alarm bells rang among PDVSA's foreign partners, which include Chevron (NYSE:CVX) and Rosneft.
Trenaco, headquartered in Switzerland but largely run out of Colombia, had edged out the world's top service companies — Halliburton (NYSE:HAL), Schlumberger and Weatherford — after a series of meetings with top-level PDVSA executives in the six months before the contract was tendered.
Certain it would obtain the huge contract to drill 600 wells, Trenaco began hiring staff and buying equipment months before winning the tender, according to four high-ranking sources from the now-liquidated company, as well as WhatsApp text and audio messages between senior staff reviewed by Reuters.
In an unprecedented rebellion, however, foreign oil firms - which would have had to work with Trenaco as PDVSA's joint venture partners - protested that the company was vastly underqualified and undercapitalized, according to complaint letters sent to PDVSA last year, copies of which were seen by Reuters. Executives at companies that sent the letters showed them to Reuters on the condition that they not be identified as sources.
The international companies also say they feared that getting involved in a massive public project anchored by a small and obscure contractor would expose themselves to regulatory scrutiny back home.
"There were red flags everywhere," said one foreign joint venture partner in Caracas.
In one complaint letter reviewed by Reuters, a multinational oil company wrote that Trenaco was "not qualified technically or financially" to handle the project.
Despite PDVSA's attempts to persuade partners to accept the deal during joint venture meetings, the foreign companies refused to fold, and the agreement finally collapsed between December and January, according to joint venture partners.
Venezuela's Oil Ministry, Information Ministry and PDVSA did not respond to detailed questions about the Trenaco project.
Among PDVSA's joint venture partners, the United States' Chevron, India's ONGC Videsh, Russia's Rosneft, Spain's Repsol (MC:REP) and Japan's Inpex declined to comment. Japan's Mitsubishi Corp said it "didn't complain about this deal," and had no further comment. Italy's Eni, China's CNPC [CNPET.UL], India's Reliance Industries, India's Oil India Ltd and Venezuela's Suelopetrol did not respond to requests for comment.
DYSFUNCTIONAL ECONOMY
The doomed Trenaco deal highlights the opacity and dysfunction at PDVSA and in Venezuela's socialist-run economy.
Cash-strapped Venezuela, home to the world's biggest oil reserves, is heaving under a third year of recession, acute food and medicine shortages, triple-digit inflation, and rampant violent crime. Looting and food riots are proliferating, with hungry mobs chanting, "We want food!" outside increasingly empty supermarkets.
Reuters reviewed company documents and interviewed dozens of foreign and local oil executives, current and former PDVSA employees, union leaders, lawyers and politicians. The sources described a culture of corruption that ranges from the trivial - giving a gift to a secretary to land a meeting with a top PDVSA executive – to the systemic, such as funneling kickbacks in return for large contracts.
The U.S. Justice Department has said there is a large, ongoing investigation into bribery at PDVSA. In perhaps the most damning case to date, U.S. authorities in December arrested two Venezuelan oil magnates, Roberto Rincon and Abraham Shiera, alleging they took part in a billion-dollar conspiracy to pay bribes to secure PDVSA contracts. Both men have pleaded guilty.
Oil accounts for 94 percent of Venezuela's export revenues, and PDVSA is the financial motor of President Nicolas Maduro's government. The company originally criticized the Rincon-Shiera case as part of a wider U.S.-led conspiracy and "smear campaign" against socialism.
But in its 2015 financial statement, published this month, PDVSA said an internal probe found it had been the "victim of fraud," referring to the Rincon and Shiera case.
"PDVSA does not tolerate acts of corruption and will continue investigating and acting with the aim of determining responsibilities," the company said.
It listed a series of actions under way to prevent corruption, from new payment procedures and controls to an improved internal ethics code.
Venezuela's economy has ebbed and flowed with the price of oil for a century, and allegations of corruption have been endemic in the industry here.
The country's opposition says the problem has worsened under the populist socialist administrations of Maduro and his predecessor, the late Hugo Chavez. The opposition, now in control of the National Assembly, accuses authorities of stymieing probes into the company.
HIGH-LEVEL MEETINGS
The Trenaco deal began to take shape in early 2015, when a handful of top Trenaco executives took weekly trips by private jet to Caracas and were whisked in a convoy of armored vehicles to a reserved floor in the city's top Marriott hotel, said four senior Trenaco executives in Bogota. The visitors were in Caracas for meetings nearby at PDVSA's headquarters and Trenaco's local office.
The four executives say a new boss had just taken the helm at Trenaco: Alex Saab, a 44-year-old businessman from Colombia's coastal city of Barranquilla.
Saab, they say, was close to top figures in Maduro's government and had done business with authorities under Chavez. He also had connections with top people at PDVSA, they say.
"Alex Saab had very good relations with the executives at PDVSA," said one senior Trenaco executive, who spoke on condition of anonymity.
In November 2011, Saab signed an agreement on behalf of another of his ventures, a Bogota-based construction company named Fondo Global de Construccion, to build social housing for the Venezuelan government. He appeared on state television signing the deal alongside Chavez and Colombia's president, Juan Manuel Santos.
Fondo Global's headquarters in Caracas are in the same building as Trenaco's, according to Venezuela's National Registry of Contractors database.
Saab denies having anything to do with Trenaco. Neither Swiss corporate records nor hundreds of pages of Colombian registry records obtained by Reuters specify who owned Trenaco.
"I am not and have never been an employee or shareholder in the company that you mention and for that reason I have nothing to say," Saab told Reuters in an exchange on the Whatsapp message service. He did not respond to a detailed set of follow-up questions.
His lawyer, Colombian attorney Abelardo de la Espriella, said Trenaco executives had approached Saab to "speak about business" but Saab had no involvement with the company.
Interviews and other evidence suggest otherwise. Four senior executives of the now-defunct company told Reuters that Saab was in full control of Trenaco. They showed Reuters internal Trenaco correspondence and audio files exchanged via WhatsApp in which Saab participated. Reuters authenticated Saab's number by successfully contacting him on the one used in the WhatsApp conversation.
The four Trenaco executives say the company was run by Saab and two other men: Carlos Gutierrez, the son of a Colombian agricultural baron, and fellow Colombian businessman Alvaro Pulido.
The trio took over the management of the company between 2012 and 2014, when Trenaco was seeking capital, the sources said. Details of the past and current ownership structure are obscure.
Gutierrez did not respond to a request for comment. Reuters was unable to contact Pulido.
MONEY-LAUNDERING PROBE
Separately, the U.S. Drug Enforcement Administration (DEA) has been investigating companies owned by Saab and Pulido on suspicion of laundering money from illegal drug trafficking operations, mostly cocaine from Colombia, a U.S. law enforcement official told Reuters. The status of that investigation is unclear and it is possible that no charges will result.
Saab didn't respond to a question about the DEA inquiry. Reuters was unable to contact Pulido.
A PDVSA document from last year put the Trenaco project's price tag at some $4.5 billion, though people familiar with the matter said the value was later reduced.
Once the PDVSA tender was published in August, Schlumberger, Halliburton and Weatherford requested an extension to the roughly two weeks allowed for proposals, the PDVSA document shows. Of the three firms, only Schlumberger ultimately submitted an offer, and it was disqualified by the tender committee.
The Schlumberger proposal was shot down because it "did not accept the conditions and terms of the type of contract," the document notes, without elaborating, and because Schlumberger's proposed financing scheme, which appeared to involve paying off dividends that PDVSA owes to the joint ventures, was deemed inadequate.
At a time of low oil prices, sources at foreign companies said, PDVSA was keen that the contractor finance the project itself, as Trenaco had proposed.
Schlumberger declined to comment. Halliburton said it had "no additional information to add." Weatherford did not respond to a request for comment.
Foreign executives said they did not receive an explanation from PDVSA as to why the Trenaco deal fell through.
Whatever the case, it was a death knell for the Colombian company. Trenaco went into liquidation in March, according to registry documents. The senior Trenaco executives attributed the company's shuttering to the collapse of the PDVSA deal.
Even some government supporters are questioning the unpopular Maduro's management of the key oil sector.
"We're 'Chavistas,' we're revolutionaries, but we're not idiots," said Johnny Jimenez, a PDVSA operator and union leader in Maracaibo. He said PDVSA has ignored union requests for worker-led audits. "Why are they scared of an audit?"
Worried about corruption and inefficiency, foreign companies in Venezuela say they are now vying for more control over the contracts they strike with PDVSA, decreasing the role of Bariven, PDVSA's procurement arm. But because PDVSA has a minimum 60 percent stake in joint ventures, the foreign partners usually cannot take full rein.
Venezuela's resolve to clean up the industry may soon be put to a test. Sources in Caracas and Bogota say PDVSA is now preparing a new tender to drill oil wells in the Orinoco.
In the meantime, Caracas-based foreign executives complain that PDVSA has been signing unexpected contracts with new, inexperienced companies seen as close to the Venezuelan oil giant. In one case, a source at a foreign company said, workers were renting lights from a contractor to illuminate oil fields - during the daytime.
Source Reuters

U.S. crude touches down to fresh 3-month lows, ahead of API report

Commodities

Business. Investing.

 U.S. crude futures fell to fresh 3-month lows, ahead of the American Petroleum Institute's latest weekly inventory report on Tuesday evening, as a strong dollar and persistent concerns of global oversupply continued to weigh.
On the New York Mercantile Exchange, WTI crude for September delivery traded between $42.38 and $43.37 a barrel before closing at $42.83 down 0.25 or 0.58% on the session. At session-lows, the front month contract for U.S. crude fell to its lowest level since April 20. On the Intercontinental Exchange (ICE), brent crude for October delivery wavered between $44.54 and $45.34, a barrel, before settling at $45.19, up 0.06 or 0.13% on the day. Crude futures have tumbled roughly 18% since hitting 10-month highs in early-June.
Energy analysts continue to express widespread concerns related to the oversupply in crude and refined product, even as inventories retreat from near record-highs. Investors will receive further signals on Tuesday after the bell when the API releases its weekly crude stockpile report for the week ending on July 22. Separately, Wednesday's government report could show that crude stockpiles fell by 2.3 million barrels for the week, representing the 10th consecutive weekly decline in inventory levels nationwide. Nevertheless, the current stockpile total still remains above the five-year average by approximately 100 million barrels despite the recent drawdown.
Analysts also expect gasoline inventories to rise by 675,000 barrels and distillate fuel inventories to tick up by 700,000 on the week. Earlier this month, distillate fuel inventories, which include heating and diesel oil, spiked by 4.1 million barrels for the week ending on July 8, representing the largest weekly build in more than five months.
While consumers continue to spend at the pump at a steady rate, they haven't traveled enough over the key summer driving season to push gasoline inventories dramatically lower. In terms of output, crude production in the U.S. ticked up to 8.494 million barrels per day last week, as oil rigs nationwide continue to creep back online. Globally, supply levels remain high as Iraq and Libya ramp up exports in the coming weeks. As a result, analysts from Morgan Stanley (NYSE:MS) predict that oil could drop as low as $35 a barrel before the end of this year.
In February, U.S. crude futures touched down to a 13-year low at $26.05 a barrel. Although crude completed a determined recovery in the five months since, oil prices are still down substantially from their peak of $115 a barrel in June, 2014.
The U.S. Dollar Index, which measures the strength of the greenback versus a basket of six other major currencies, was relatively flat on Tuesday hovering at 97.16 in U.S. afternoon trading. The index remains near four-month highs. Over the last few weeks, the dollar has risen sharply against the Japanese Yen and British Pound amid signs of potential easing from both the Bank of Japan and Bank of England.
Dollar-denominated commodities such as Crude become more expensive for foreign purchasers when the dollar appreciates.
Source Investing.com

China's LeEco to buy U.S. electronics company Vizio for $2 billion

Business

Stock market. Investing.

Chinese mobile phone maker Le Holdings Co Ltd, also known as LeEco, said it would buy U.S. consumer electronics company Vizio Inc for $2 billion.
Vizio's hardware and software units will be operated as a wholly owned subsidiary of LeEco, while its data business will be spun out as a separate, privately owned company, LeEco said on Tuesday.
Source Reuters

EU to seek arbitration in dispute with U.S. over Norwegian Air - sources

Stock market

Business, Investing

The European Commission will launch an arbitration procedure to resolve a dispute between Norwegian Air Shuttle (OL:NWC) and U.S. regulators over the budget carrier's wish to fly to the United States from Ireland, two sources said.
The EU executive will take the unprecedented step as it considers the delay in granting flying rights to Norwegian's Irish subsidiary a breach of the EU-U.S. Open Skies agreement, one of the people said.
Norwegian's Irish subsidiary, Norwegian Air International, applied for permission to operate flights to the United States more than two years ago, but the typically routine request has languished amid opposition from labor unions and some U.S. airlines, which say Europe's third-biggest budget carrier would undermine wages and working standards.
EU Transport Commissioner Violeta Bulc sent a letter to U.S. Secretary of Transportation Anthony Foxx on Tuesday informing him the Commission had consulted EU member states and would invoke arbitration, the person said.
Norwegian Air welcomed the news. "We are very pleased that the EU Commision is seeking arbitration with U.S. authorities to solve this long overdue issue," a company spokesman said.
"Norwegian Air International is an approved and fully operational EU carrier that meets all requirements under the Open Skies Agreement between the EU and the U.S. A final approval will lead to more new jobs on both sides of the Atlantic, more new transatlantic routes and more affordable fares," he said.
A win for Norwegian could challenge the strong position of U.S. carriers such as Delta Air Lines (N:DAL) on the lucrative transAtlantic route, where partnerships with European rivals and immunity from U.S. antitrust law have helped them churn out steady profits.
The delay has hindered the airline's ambitions to expand its long-haul operations to the United States. The carrier already flies to New York and other U.S. cities with its Norwegian operating license.
However getting permission to fly to the United States with its Irish subsidiary would mean the airline could tap into aviation rights that the EU has secured, as Ireland is an EU member, unlike Norway.
Bulc also said the delay in allowing Norwegian's British unit to fly to the United States was another breach of the Open Skies agreement.
The arbitration procedure, involving a tribunal of three arbitrators (one designated by the EU, one by the United States and one jointly appointed by the EU and U.S. arbitrators), will formally kick off after the summer and could take several months.
The U.S. Transportation Department provisionally approved Norwegian's request in April, giving opponents three weeks to file objections, but there has been no final decision.
The EU has repeatedly called on the United States to approve Norwegian Air International's request, calling it a breach of the Open Skies agreement.
The Transportation Department said it found no legal basis for denying the Irish unit's request to fly to the United States.
Norwegian has relied on the fuel-efficient 787 jetliner from Boeing Co (N:BA) to keep its costs low and cut fares on transAtlantic routes.
Source Reuters

FTC taking comment on divestiture linked to Air Liquide, Airgas merger

Stock market

Business, Investing

The U.S. Federal Trade Commission said on Tuesday it is accepting public comments on an application for sale of assets it required for approving a merger of industrial gas suppliers Air Liquide (PA:AIRP) and U.S. peer Airgas (NYSE:ARG).
The FTC approved the $13.4 billion merger in May. The agency said in a statement that it will decide after Aug. 25 on American Air Liquide Holdings Inc's application to sell to Aspen Air U.S. Corp its assets related to production of bulk liquid carbon dioxide at facilities in Galva and Sergeant Bluff, Iowa.
Source Reuters

Losing the X-factor: Hyundai fumbles in U.S. as former hit car Elantra stalls

Stock market

Investing, Business

At last February's Super Bowl, Hyundai Motor (KS:005380) hired 'X-Men' movie star Ryan Reynolds for an ad plugging the new version of its Elantra sedan. Not in the script: a slide in first-half sales of the South Korean automaker's U.S. mainstay.
When the previous redesign hit the United States in 2011, sporty styling at an attractive price helped it take on Japanese rivals like the Honda Civic and Toyota Corolla. At the Elantra's peak, more than one car in every 20 sold in America was a Hyundai, cementing the firm's place as the world's fifth-biggest automaker combined with sister company Kia Motors (KS:000270).
But not even a Hollywood superhero could shield the new Elantra from structural change in the U.S. auto market. Hyundai's aspiration to sell premium cars saw it deliver a more sedate Elantra this year with a higher price - just as American buyers turned away from sedans, rediscovering a taste for gas-guzzling sport utility vehicles in a world of low oil prices.
From being Hyundai's top U.S. seller last year, Elantra sales skidded 25 percent in first-half 2016, trailing a 7 percent drop in its market segment, according to data from the company and Autodata Corp. On Tuesday, Hyundai said net profit fell for the 10th straight quarter, warning the U.S. market is about to get tougher still.
"I have built my sales and my reputation at Hyundai as being the value brand," said Scott Fink, chief executive of Hyundai of New Port Richey, Florida, the biggest U.S. Hyundai dealership. "I understand the company's desire to move upstream...but now you're in the same ocean with Toyota and Honda, and Toyota and Honda most specifically in the U.S. have a much longer and better reputation than Hyundai, and we're not there yet."
    Fink, a member of Hyundai's U.S. dealer council, said the firm "moved too quickly" in attempting to raise prices for its cars. "U.S. dealers are disappointed by the sales performance of the 2017 Elantra," he said, referring to the latest model in a phone interview with Reuters.
Hyundai has invested in marketing since the late January launch, expanding the Elantra line-up. It said U.S. Elantra sales have steadily improved month on month, describing sales in the first half of July were "very strong".
Zayong Koo, Hyundai vice president in charge of investor relations, told an earnings conference on Tuesday that sales incentives to coax buyers into showrooms jumped in the first half, without saying how much the promotions affected profitability.
In the first half, Hyundai sold 374,000 cars in the United States, up 0.8 percent from a year earlier, bolstered by sales of its Tucson SUV.
PAYING FOR 'PAYCATIONS'
Under its "Paycation" program, Hyundai is now offering sales with zero payments until 2017 on the new Elantra, as well as car loan financing with a low annual percentage interest rate of 0.9 percent for up to 60 months.
Offering incentives to stimulate buyers comes at a financial cost that Hyundai will have to soak up. But its shrinking U.S. market share highlights the need for action.
In 2011, on the strength of the previous generations of the Elantra - which dates back to 1990 - and the larger Sonata sedan, Hyundai's U.S. market share peaked at 5.1 percent. But the Elantra's fall from grace, along with a slow start for a 2014 redesign of the Sonata criticized as staid, means Hyundai's market share has now been squeezed back to 4.3 percent, its lowest since the 2009 economic downturn.
The falling popularity of sedans versus SUVs and crossover vehicles that span the two categories has hit Hyundai harder than peers. Sedans accounted for 73 percent of Hyundai's U.S. sales in the first half of this year, while the portion was 42 percent for the industry, according to Autodata.
The redesigned styling of its sedans is more "mature", the company says.
For Dave Sullivan, an analyst at consultancy AutoPacific, "The Elantra followed much of the Sonata's styling...The market is deciding that sedans need to be more compelling than ever to win over buyers who are turning to crossovers at a skyrocketing rate."
BRAND 'STIGMA'
As it continues sponsorship of the NFL American football league - complete with Super Bowl ads - to maintain its U.S. consumer profile, Hyundai is attempting to kickstart a revival by starting to make its Santa Fe SUV at its Alabama factory.
In the meantime, at an average sale price of $19,978, the new Elantra is still cheaper than competitors like Honda Motor Co's (T:7267) Civic, but more expensive than Toyota Motor Corp's (T:7203) Corolla, according to data provided by Edmunds.com.
But an Elantra still costs 15.3 percent more in 2016 than it did in 2010, compared with an 8.7 percent rise for the segment overall, according to Edmunds.com.
"Hyundai is still seen as a value brand but their proposition has weakened over time as their prices have gone up while their exterior style has stood out less," said Jessica Caldwell, executive director at Edmunds.com.
"Once the market has identified a company as a value brand, that stigma is hard to shake, and corporate images take a long time to change," Caldwell said.
Source Reuters